Privacy Policy

Exceptional Health Products
Website: https://exceptionalhealthproducts.com
Last Updated: 05/27/2026

Exceptional Health Products respects your privacy and is committed to protecting the personal information you provide when visiting our website, placing an order, creating an account, contacting customer service, subscribing to communications, or otherwise interacting with us online.

This Privacy Policy explains what information we collect, how we use it, how we may share it, how we use cookies, pixels, analytics, advertising technologies, identity resolution, and audience data, and what rights you may have regarding your personal information.

By using our website, you agree to the collection and use of information as described in this Privacy Policy.

1. Who We Are

Our website address is:
https://exceptionalhealthproducts.com

Exceptional Health Products sells dietary supplements and related health and wellness products online.

For purposes of this Privacy Policy, “Exceptional Health Products,” “we,” “our,” or “us” refers to Exceptional Health Products and the website located at https://exceptionalhealthproducts.com.

2. Information We Collect

We may collect personal information that you voluntarily provide to us, including but not limited to:

  • Name
  • Billing address
  • Shipping address
  • Email address
  • Phone number
  • Payment-related information
  • Order history
  • Account login information, if you create an account
  • Customer service communications
  • Product preferences
  • Subscription or autoship information
  • Marketing preferences
  • Information submitted through website forms
  • Reviews, comments, testimonials, or other user-submitted content

We may also automatically collect certain information when you visit or interact with our website, including:

  • IP address
  • Browser type
  • Device type
  • Operating system
  • Referring website
  • Pages viewed
  • Products viewed
  • Links clicked
  • Search terms or campaign information
  • Shopping cart activity
  • Checkout activity
  • Purchase activity
  • Date and time of visit
  • Approximate location based on IP address
  • Cookies, pixels, device identifiers, and similar tracking data

This information helps us operate our website, process orders, improve customer experience, prevent fraud, understand website performance, and improve our marketing.

3. Health and Wellness-Related Information

Because we sell dietary supplements and wellness products, some information you provide or generate through your use of our website may relate to your health, wellness interests, supplement preferences, product concerns, or purchasing behavior.

This may include information such as:

  • Products you view
  • Products you purchase
  • Product categories you browse
  • Wellness-related interests inferred from your website activity
  • Information you voluntarily provide through forms, customer service communications, surveys, reviews, or other interactions

We do not ask you to provide medical records through our website, and we are not a healthcare provider. Information on our website is not intended to diagnose, treat, cure, or prevent any disease.

However, some privacy laws may treat certain wellness-related information, browsing behavior, or product interest information as sensitive or health-related data. We use this information only as described in this Privacy Policy and as permitted by applicable law.

4. How We Use Your Information

We may use the information we collect to:

  • Process and fulfill orders
  • Process payments
  • Ship products
  • Provide order confirmations and shipping updates
  • Manage customer accounts
  • Manage subscriptions or autoship orders
  • Provide customer service
  • Respond to inquiries and requests
  • Process returns, refunds, and guarantee claims
  • Improve our website, products, offers, and customer experience
  • Personalize website content or product recommendations
  • Send transactional communications
  • Send marketing communications, where permitted by law
  • Measure advertising performance
  • Create advertising audiences
  • Retarget website visitors
  • Match customers or website visitors to advertising platforms
  • Analyze website traffic and user behavior
  • Detect and prevent fraud, abuse, and unauthorized activity
  • Maintain business records
  • Comply with legal, tax, accounting, regulatory, and security obligations

5. Cookies, Pixels, Analytics, and Similar Technologies

Our website uses cookies, pixels, tags, scripts, server-side tracking, analytics tools, advertising technologies, and similar technologies.

These technologies may be used to:

  • Keep the website functioning properly
  • Remember your preferences
  • Keep you logged in
  • Understand how visitors use our website
  • Measure website traffic and performance
  • Track product views, cart activity, checkout activity, and purchases
  • Measure advertising effectiveness
  • Attribute sales to marketing campaigns
  • Improve our ads and offers
  • Build retargeting and remarketing audiences
  • Suppress existing customers from certain ads
  • Prevent fraud and improve security

These technologies may collect or process information such as:

  • IP address
  • Device information
  • Browser information
  • Pages viewed
  • Products viewed
  • Links clicked
  • Cart activity
  • Checkout activity
  • Purchase activity
  • Referring websites
  • Advertising campaign information
  • Email engagement
  • Approximate location
  • Online identifiers
  • Hashed identifiers, such as hashed email addresses or phone numbers

You can set your browser to refuse or delete cookies. However, some parts of the website may not function properly if cookies are disabled.

6. Analytics and Advertising Platforms We Use

We may use third-party analytics and advertising platforms, including but not limited to:

  • Google Analytics
  • Google Search Console
  • Google Ads
  • Meta Pixel and Meta advertising tools
  • Retargeting and remarketing platforms
  • Email marketing platforms
  • Customer relationship management platforms
  • Attribution and reporting tools
  • Other advertising, analytics, measurement, or marketing technology providers

These platforms may collect or receive information from our website and other websites and use that information to provide analytics, advertising, attribution, reporting, audience creation, remarketing, and measurement services.

For example, these tools may help us understand which pages visitors view, which products they consider, which advertisements they clicked, whether they completed a purchase, and how our marketing campaigns perform.

Google requires websites using Google Analytics to disclose the use of Google Analytics and how Google collects and processes data. Google’s explanation of how it uses information from sites and apps that use Google services is available through Google’s privacy resources.

7. Meta Pixel, Google Ads, and Retargeting

We may use Meta Pixel, Google Ads tags, and similar advertising technologies to help us show ads to people who have visited our website, interacted with our products, clicked our ads, joined our email list, or purchased from us.

These tools may allow us to:

  • Show relevant ads on platforms such as Facebook, Instagram, Google, YouTube, and other websites or apps
  • Retarget visitors who viewed products or added items to their cart
  • Measure conversions and advertising performance
  • Understand which ads lead to sales
  • Create custom audiences
  • Create lookalike or similar audiences
  • Exclude existing customers from certain ads
  • Improve ad delivery and campaign performance

These advertising platforms may use cookies, pixels, device identifiers, hashed contact information, or other identifiers to match website activity or customer information to users on their platforms.

Depending on your location, this type of activity may be considered “targeted advertising,” “cross-context behavioral advertising,” “sharing,” or a “sale” of personal information under applicable privacy laws, even if no money is exchanged.

8. Identity Resolution and Audience Graphs

We may use identity resolution services, audience graph providers, data enrichment providers, or similar technologies to help us better understand website visitors, customers, and prospective customers.

These services may help us associate website activity with a person, household, business, email address, mailing address, phone number, device, browser, or other identifier, where permitted by law.

For example, if a visitor browses our website, views certain products, interacts with our forms, clicks an advertisement, abandons a cart, or makes a purchase, we may use trusted service providers to help match that activity with contact information or audience data.

This may allow us to:

  • Follow up with interested visitors
  • Improve customer service
  • Send relevant marketing communications
  • Improve direct mail, email, SMS, or advertising campaigns
  • Measure advertising effectiveness
  • Create or refine advertising audiences
  • Suppress existing customers from certain campaigns
  • Personalize offers or website experiences
  • Analyze customer and prospect behavior
  • Improve fraud prevention and security

The information used for identity resolution may include:

  • IP address
  • Device information
  • Browser information
  • Website activity
  • Product views
  • Cart activity
  • Purchase activity
  • Hashed email addresses
  • Hashed phone numbers
  • Mailing addresses
  • Online identifiers
  • Third-party audience data
  • Publicly available or commercially available data

We do not use identity resolution to collect medical records or protected health information. However, because our products relate to health and wellness, some website activity may be considered health-related or sensitive under certain privacy laws.

9. Audience Matching, Customer Lists, and Data Enrichment

We may use customer lists, hashed identifiers, or audience matching tools to advertise to customers and prospects.

This may include uploading or sharing hashed email addresses, phone numbers, mailing addresses, or other identifiers with advertising platforms or service providers so they can match that information to their own users.

We may use these tools to:

  • Reach existing customers with relevant offers
  • Suppress current customers from acquisition campaigns
  • Find similar audiences
  • Measure campaign performance
  • Attribute purchases to advertising campaigns
  • Improve the relevance of our advertising
  • Send direct mail, email, SMS, or other marketing communications where permitted

We may also use data enrichment providers to supplement customer or prospect information, such as address standardization, household matching, audience segmentation, or demographic and interest-based insights.

Where required by law, you may have the right to opt out of certain forms of audience matching, targeted advertising, sale, or sharing of personal information.

10. Email, SMS, and Marketing Communications

If you provide your email address or phone number, we may use it to send transactional, customer service, and marketing communications.

Transactional communications may include:

  • Order confirmations
  • Shipping updates
  • Subscription or autoship notices
  • Payment notices
  • Account notices
  • Customer service responses
  • Refund or return updates

Marketing communications may include:

  • Product offers
  • Promotions
  • Educational content
  • Wellness-related information
  • Abandoned cart reminders
  • Reorder reminders
  • Customer winback campaigns
  • Direct mail campaigns
  • Email, SMS, or other marketing messages

You may unsubscribe from marketing emails by using the unsubscribe link included in our emails.

If we send SMS/text messages, you may opt out by replying “STOP” or following the instructions provided in the message.

Please note that opting out of marketing messages does not prevent us from sending necessary transactional or service-related communications.

11. Comments, Reviews, and User-Submitted Content

If our website allows visitors to leave comments, reviews, testimonials, or other user-submitted content, we may collect the information shown in the form, along with the visitor’s IP address and browser user agent string to help with spam detection, moderation, and security.

If a comment feature uses Gravatar, an anonymized string created from your email address may be provided to the Gravatar service to determine whether you use it. After approval of your comment, your profile picture may be visible to the public in connection with your comment.

If you submit a review, testimonial, or comment, it may be publicly visible on our website or in our marketing materials, depending on the nature of the submission and any consent you provide.

12. Media Uploads

If you upload images or media to our website, you should avoid uploading files that contain embedded location data, such as EXIF GPS data. Visitors to the website may be able to download and extract location data from uploaded images.

13. Embedded Content from Other Websites

Our website may include embedded content such as videos, images, articles, social media posts, reviews, widgets, or third-party tools.

Embedded content from other websites behaves in the same way as if you visited that third-party website directly.

These third-party websites may collect data about you, use cookies, embed additional tracking technologies, and monitor your interaction with the embedded content, including if you have an account and are logged in to that third-party website.

We are not responsible for the privacy practices, policies, or content of third-party websites.

14. Who We Share Your Information With

We may share your information with trusted third parties that help us operate our business, including:

  • Payment processors
  • Shipping and fulfillment providers
  • Website hosting providers
  • Ecommerce platform providers
  • Subscription or autoship management providers
  • Customer service platforms
  • Email marketing platforms
  • SMS marketing platforms
  • Analytics providers
  • Advertising platforms
  • Retargeting platforms
  • Identity resolution providers
  • Audience graph providers
  • Data enrichment providers
  • Fraud prevention and security providers
  • Tax, accounting, and compliance providers
  • Professional advisors, such as attorneys, accountants, consultants, and auditors
  • Government authorities, regulators, or law enforcement, if required by law

If you request a password reset, your IP address may be included in the reset email for security purposes.

We may also share information in connection with a business transaction, such as a merger, acquisition, financing, sale of assets, restructuring, bankruptcy, or transfer of all or part of our business.

15. Payment Information

Payment information is processed through secure third-party payment processors.

We do not directly store complete credit card numbers on our website servers. Your payment information is handled according to the privacy and security policies of the applicable payment processor.

We may retain payment-related records, transaction IDs, billing details, refund records, and order history as needed for accounting, legal, tax, customer service, fraud prevention, and business recordkeeping purposes.

16. Sale, Sharing, and Targeted Advertising

We do not sell personal information in exchange for money.

However, some of our advertising, analytics, retargeting, identity resolution, audience matching, and data enrichment activities may be considered a “sale,” “sharing,” or “targeted advertising” under certain state privacy laws.

This may include sharing identifiers, browsing activity, purchase activity, hashed contact information, or similar information with advertising networks, analytics providers, identity resolution providers, audience graph providers, or marketing technology providers.

Where required by law, you may have the right to opt out of:

  • The sale of personal information
  • The sharing of personal information
  • Targeted advertising
  • Cross-context behavioral advertising
  • Certain forms of profiling
  • Certain uses or disclosures of sensitive personal information

We do not knowingly sell or share the personal information of children under 16.

17. Consumer Health Data Notice

Because we sell health and wellness products, certain information we collect may be considered consumer health data under some state laws.

Consumer health data may include personal information that identifies or may reasonably be associated with a consumer and that relates to past, present, or future physical or mental health status, health-related interests, wellness goals, product interests, product purchases, or other health-related inferences.

Depending on your interaction with our website, this may include:

  • Products viewed
  • Products purchased
  • Supplement interests
  • Wellness-related browsing activity
  • Information submitted through forms
  • Customer service communications
  • Reviews or testimonials related to product use
  • Inferences about wellness interests based on website activity

We may collect and use this information to:

  • Process and fulfill orders
  • Provide customer service
  • Manage subscriptions or autoship orders
  • Recommend products
  • Improve our website and customer experience
  • Send communications you request or agree to receive
  • Measure advertising and website performance
  • Prevent fraud and protect security
  • Maintain business records
  • Comply with legal obligations

We may share consumer health-related information with service providers that help us operate our website, process payments, fulfill orders, provide customer support, manage subscriptions, analyze website performance, conduct marketing, and protect against fraud.

We do not sell consumer health data in exchange for money. We do not use consumer health data to make medical decisions about you.

Some states may require additional disclosures, consent, or rights related to consumer health data. Where applicable, you may request access, correction, deletion, or withdrawal of consent as provided by law.

18. How Long We Retain Your Data

We retain personal information for as long as necessary to fulfill the purposes described in this Privacy Policy, including for order processing, customer service, subscription management, marketing, legal compliance, accounting, tax, fraud prevention, security, and business recordkeeping purposes.

Examples include:

  • Order records may be retained for accounting, tax, legal, and customer service purposes
  • Customer account information may be retained while the account remains active
  • Subscription information may be retained as needed to manage recurring orders
  • Marketing preferences may be retained to honor opt-outs and unsubscribe requests
  • Fraud prevention and security records may be retained as needed to protect our business
  • Comments, reviews, or testimonials may be retained unless removed in accordance with applicable law or our internal policies

If you leave a comment, review, or similar content, the content and related metadata may be retained indefinitely so we can recognize and approve follow-up comments automatically instead of holding them in moderation.

For users who register on our website, we store the personal information provided in their account profile. Users may be able to view, edit, or delete certain personal information at any time, except they may not be able to change their username. Website administrators may also access and edit user profile information when necessary.

19. Your Privacy Rights

Depending on where you live, you may have certain rights regarding your personal information.

These rights may include the right to:

  • Request access to the personal information we hold about you
  • Request a copy of your personal information
  • Request correction of inaccurate information
  • Request deletion of personal information
  • Opt out of the sale of personal information
  • Opt out of the sharing of personal information
  • Opt out of targeted advertising
  • Limit certain uses or disclosures of sensitive personal information
  • Withdraw consent where processing is based on consent
  • Appeal a denied privacy request, where applicable
  • Opt out of certain marketing communications

These rights may be subject to legal exceptions. For example, we may need to retain certain information for administrative, legal, tax, security, fraud prevention, accounting, order fulfillment, refund processing, or business recordkeeping purposes.

To make a privacy-related request, please contact us using the contact information listed on our website.

20. Advertising and Tracking Choices

You may be able to limit tracking, targeted advertising, or data sharing in several ways:

  • Adjust your browser settings to block or delete cookies
  • Use browser privacy tools or tracking prevention features
  • Use a Global Privacy Control signal, where required by applicable law
  • Adjust your Google advertising preferences
  • Adjust your Meta advertising preferences
  • Use available industry opt-out tools
  • Use any cookie preference or privacy preference tool available on our website
  • Contact us to exercise applicable privacy rights

Please note that blocking cookies or opting out of targeted advertising does not mean you will stop seeing ads. It may mean the ads you see are less personalized.

Where required by law, we will honor applicable opt-out requests related to sale, sharing, targeted advertising, or certain uses of sensitive personal information.

21. Do Not Track and Global Privacy Control

Some browsers may transmit “Do Not Track” signals. Because there is no uniform industry standard for responding to Do Not Track signals, our website may not respond to them.

Where required by applicable law, we will honor recognized opt-out preference signals, such as Global Privacy Control, when we are able to detect and process them.

22. Data Security

We use reasonable technical, administrative, and organizational measures to help protect personal information.

However, no website, online system, payment system, data transmission, or electronic storage method is completely secure. We cannot guarantee absolute security.

You are responsible for maintaining the confidentiality of your account login information and for restricting access to your devices.

23. Children’s Privacy

Our website is not intended for children under the age of 13.

We do not knowingly collect personal information from children under 13. If we become aware that we have collected personal information from a child under 13, we will take reasonable steps to delete it.

We do not knowingly sell or share the personal information of children under 16.

24. International Visitors

Our website is operated from the United States.

If you access our website from outside the United States, you understand that your information may be collected, processed, stored, and transferred in the United States or other countries where our service providers operate.

Privacy laws in these locations may differ from those in your country.

25. Third-Party Websites and Services

Our website may link to third-party websites, platforms, services, or content that we do not own or control.

We are not responsible for the privacy practices, policies, security, or content of third-party websites or services.

You should review the privacy policies of any third-party websites or services you visit.

26. Changes to This Privacy Policy

We may update this Privacy Policy from time to time.

When we update this Privacy Policy, we will revise the “Last Updated” date at the top of this page.

Your continued use of the website after changes are posted means you accept the updated Privacy Policy.

27. Contact Us

For privacy-related questions or requests, please contact us through the contact information listed on our website.

You may also contact Customer Service at:

888-316-2224

Or by mail at:

Exceptional Health Products
412 N Redbud Ave
Broken Arrow, Oklahoma 74012